Birmingham Privacy

1. Information We Collect (Birmingham)

Birmingham collects and processes several categories of personal information, including:

2. How Birmingham Uses Your Information

We use your personal information in Birmingham for the following purposes:

• Birmingham Service (Contract Performance):
  • Processing and managing your vehicle rental bookings and agreements in Birmingham. Verifying your identity and confirming you meet our rental requirements. Coordinating vehicle collection and return at our Birmingham locations. Processing payments and handling deposits and charges.
• Birmingham Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, schedule updates, and key Birmingham rental information. Responding to your enquiries and offering customer support. Alerting you to any changes in our services or policies.
• Birmingham Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates to recipients in Birmingham where you have consented or where we have a legitimate interest. You can opt out at any time.
• Birmingham Service (Legitimate Interest):
  • Analyzing website data to improve user experience and functionality. Conducting research to update our fleet and Birmingham services.
• Birmingham Regulation (Statutory Duty):
  • Complying with legal, regulatory, and tax requirements in Birmingham. Preventing fraud and maintaining service security. Resolving disputes and enforcing our terms and conditions.

3. Birmingham Information

We may share personal information with Birmingham:

• Birmingham Providers: Third-party companies that assist in delivering our services in Birmingham, such as payment processors, IT support providers, and maintenance services. These providers are contractually bound to protect your data.

Birmingham does not sell your personal information to third parties for marketing purposes.

4. Birmingham Security

For our Birmingham services, we implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage is completely secure, and we cannot guarantee that unauthorized parties will never obtain your information.

5. Birmingham Records

In Birmingham, we retain your personal information only as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the context of processing.

6. Your Rights in Birmingham

Under UK data protection law, people in Birmingham have the following rights:

• Right of Access — Birmingham: Request a copy of the personal information we hold about you in Birmingham.

To exercise these rights in Birmingham, please contact us using the details below.

7. Cookies and Tracking — Birmingham

Our Birmingham website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings.

8. Birmingham Updates

We may update Birmingham's Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy regularly.

9. Contact Birmingham

For questions about this Privacy Policy or our data practices, please contact Birmingham City Council: